We drive results through traffic.

Marketing is an investment.

The digital marketing agency for brands looking to thrive in the AI age.

Examples Of Content Portfolio’s For B2B Brands

We build content engines inspired by Finance asset allocation models. Our goal is to help tailor your content marketing investments back to your business goals and balance that with your situation as a whole. Every organization is going to have a different ideal content portfolio. We help you understand your audience, industry, existing channels and more to make a portfolio recommendation that aligns with your business’ revenue and fiscal goals.

  • Conservative Growth
    Model 1

    Conservative Growth

    The conservative content allocation mix prioritizes validated SEO efforts and sales enablement content. The focus on these formats is intended to reduce the likelihood of creating content that doesn’t have demand or isn’t aligned closely with sales cycles.

    Validated SEO 50%
    Sales Enablement 20%
    Thought Leadership 5%
    Culture Content 5%
    Growth SEO 5%
    Social Content 5%
    Backlink 10%
  • Moderate Conservative
    Model 2

    Moderate Conservative

    The moderate conservative content allocation mix prioritizes validated SEO efforts based on valuable search terms. In this portfolio, the priority for the brand is typically generating or sustaining organic growth while also arming the sales team with the assets they need to close a sale

    Validated SEO 40%
    Sales Enablement 20%
    Thought Leadership 10%
    Culture Content 5%
    Growth SEO 10%
    Social Content 5%
    Backlink 10%
  • Balanced Growth
    Model 3

    Balanced Growth

    A balanced content allocation mix is used by many organizations to reduce risk while optimizing for slightly above-average returns. The balanced approach is a great strategy for brands who have already achieved product-market fit, established a leadership position in the market and is now looking to defend themselves against incumbents

    Validated SEO 20%
    Sales Enablement 15%
    Thought Leadership 15%
    Culture Content 5%
    Growth SEO 20%
    Social Content 10%
    Backlink 15%
  • Moderate Growth
    Model 4

    Moderate Growth

    A brand willing to invest in speculative rather than validated opportunities can unlock new growth. It’s not a certainty, but the likelihood of great returns increases with investments in asset classes like growth SEO (25%) and backlink content (20%)

    Validated SEO 20%
    Sales Enablement 10%
    Thought Leadership 15%
    Culture Content 0%
    Growth SEO 25%
    Social Content 10%
    Backlink 20%
  • Exponential Growth
    Model 5

    Exponential Growth

    A brand that wants to unlock a high rate of growth and has a high appetite for risk is more likely to invest in channels that require experimentation. The exponential growth model embraces growing and trending SEO opportunities (30%) with the hope that these keywords will explode in demand

    Validated SEO 10%
    Sales Enablement 10%
    Thought Leadership 20%
    Culture ContentGrowth SEO 0%
    Growth SEO 30%
    Social Content 10%
    Backlink 20%
Not Algorithm Proof May Lose Value Not Guaranteed Returns Annual Allocation

The content asset mix within each category will be dependent further on the organization's risk profile, budget, existing content asset portfolio and expected returns. As an example, the development of growth SEO content could consist of the development of assets targeting new industry terms that don't have content market fit or the creation / acquisition of a content asset like an industry blog, niche calculator or tool. The allocation is determined on a case-by-case basis.

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We’re putting “Marketing” Back Into “Content Marketing”

Research
  • Competitive Research
  • Community Research
  • Audience Research
  • Keyword Research
  • Backlink Research
  • Channel Research
  • Social Research
  • SERP Research

Create
  • Short Form Blog Posts
  • Long Form Blog Posts
  • Social Media Content
  • Research Assets
  • Video Content
  • Presentations
  • Infographics
  • Webinars
  • Graphics
  • Quizzes

DISTRIBUTE
  • Content Repurposing
  • Backlink Acquisition
  • Newsletter Content
  • Founder Content
  • Social Media
  • Newsletters
  • YouTube
  • Reddit
  • Sales

OPTIMIZE
  • Generative Engine
  • Conversion Rate
  • Search Content
  • Data Updates
  • Link Updates
  • On-site SEO
  • Off-site SEO
  • Local SEO
We're the digital marketing agency that increases conversions and pipeline on the back of content.

Research

Uncover content-market fit for your brand and validate key distribution channels

01

We study your customers

Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.

02

Find Content-Market Fit

Our strategy process helps us validate the types of content that are going to convert your audience. We conduct keyword research & more to help ensure that the content & SERP opportunity is clear.

03

Deliver A Content Engine

Presentation

Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months

Create

Create content that ranks, influences your pipeline & drives conversions

01

We Create Research Backed Briefs

We combine creativity and technology to develop briefs that are intended to achieve goals. Everything is created with intent top of mind and your content priorities

02

We Create Content That Converts

Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.

03

We Move The Needle

Our team watches the needle move across key metrics. Pipelines get influenced. SERPs get dominated. Traffic is acquired. Leads are captured. We create with intent.

DISTRIBUTE

We distribute, repurpose & reshare the content you’ve been investing in

01

We Identify Good Content

Our team identifies existing content worth distributing or plans new content that is worth distributing.

02

We Run Distribution Playbooks

These pieces go through a distribution engine that drives links, traffic & shares. We repurpose your greatest hits and amplify them.

03

From Repurposing To Backlinks

Our team will manage the holistic distribution engine surrounding your content. We drive links. We drive shares. We drive engagement. We drive results.

Your distribution engine can include:

LinkedIn Posts

LinkedIn Carousels

LinkedIn Images

X Threads

X One-Off Posts

Zero Click Content

Short Social Clips

Backlink Opportunities

Email Marketing

Drip Campaigns

Founder Content

And more...

OPTIMIZATION

Turn old content into assets that drive revenue, pipeline and results

01

We Audit Old Content

Our SEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization

02

Optimize For Search & Conversion

Our optimization efforts improve your content so it's more likely to rank in Google and more likely to capture MQLs and SQLs.

03

Maintain Brand Excellence

Group Meeting

Our editorial, design and copywriting team will optimize your content with brand excellence top of mind

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10X GROWTH IN ORGANIC TRAFFIC

We’ve helped some of the top brands and companies in the world see 10X returns.

114% BACKLINK ACQUISITION TARGET

We don’t just hit our targets for acquiring backlinks. We surpass them with intention.

Want to work together?

Let us know what you are looking for by emailing us. We'll email you to schedule a call to discuss how we can help you achieve your content goals.

contact@akamik.com